Webquest: Big In Japan
Research 1
In this section you are you are going to do some background research on Japanese advertising.
Here is a table with a list of some celebrities that have appeared in T. V commercials in Japan,
and a list of products. The problem is they are mixed up. Can you match the right celebrity to the product?
Once you have tried, follow the links below to see if you were right
Movie Star Product
Bruce Willis Gift-Wrapped Ham
Dennis Hopper Kirin Beer
Sylvester Stallone Japanese TV Station
David Beckham Petrol
Meg Ryan Shampoo
Harrison Ford Japanese Whiskey
Arnie Pachinko(pinball)
Leonardo DiCaprio Face-Cream
Sean Connery Castrol Oil
Nicolas Cage Credit Cards
links: Now try and answer these questions:
1. Can you see these advertisements in countries outside of Japan?
2. According to Japan Market Intelligence, how much can foreign movie stars earn?
Show Answer
Stars can earn between $1 to $3 million
3. Do they want their western fans to see them?
Show Answer
They are not too happy about it
4. Who has used 'legal persuasion' to remove their advertisements from the internet?
Show Answer
Meg Ryan and Leonardo DiCaprio
5. Why was Ringo Starr chosen to advertise an apple drink?
Show Answer
Because 'Ringo' in Japanese means apple
6. What, according to David Kilburn, must the celebrities do while they are advertising?
Show Answer
They must be doing something wacky
7. What word does David Alexander at Zero One Design use to describe some of the adverts?
8. Which movie stars have refused to do adverts?
9. Why are the Japanese willing to spend 'huge sums of money'?